Digital Marketing Moguls

Keyword Research

Keyword research is one of the most important parts of SEO. Keywords are those particular terms your potential customers would use when looking for your product or service on the internet. Keywords are likely to be highly related to your business. For example, if your business is a luxury hotel in St Lucia, you might target keywords such as St Lucia Resorts, St Lucia Holiday, etc. There are many free tools to use for keyword research like Google Keyword Tool, SEM Rush, Word tracker etc.

The content of your website

Once you have decided on your target keywords, you need to incorporate them into your websites content. Both search engine crawlers and human beings like reading quality content which has useful information. You can repeat the same keyword in the same content 2 or 3 times. Using the keyword in the first and the last sentence is important. You content should not be lower than 300 and higher that 700 words.

Web page optimisation

Do not rely on flash for your site, use HTML that incorporates Flash and put the keywords in the website’s Title and Meta Description. For example if you are a resort specialising in yoga holidays in St Lucia your page title could be “yoga retreats and yoga holidays in St Lucia”. The important thing is including your keywords close to the beginning of the title. You should also use your keywords in the URL and header tags i.e. you H1, H2, H3 and H4 tags.

Article Distribution

Create quality articles about your products and or services then submit them into as many article submission and press release websites with appropriate anchor texts that are based around your keywords. This means that when these websites get crawled by search engines, your webpage, which is linked via anchor text to your site, is cached.

Alternatively, you can create your own blog to submit your articles. For example, if you are a holiday resort promoting weddings and honeymoons in the Caribbean, your blog can have some information about the legal procedure for a Caribbean wedding, maybe some comments from your previous customers, incentive pictures etc.

Social Bookmarking

It is very important to join all the major social bookmarking websites, such as Delicious, Digg, Folkd etc. and being actively involved with them. You can bookmark your own articles and share your bookmarks with your friends. Similar to the technique above, this will create a backlink to your site.

Social Media Channels

If you want to stay ahead of your competitors, you have to embrace the wind of change that is social media. Interact with social media channels such as Facebook, Twitter, Linkedin, Youtube etc. Search engines use links from social media sites such as these when calculating ranking positions.

Twitter- how to use it to boost your ranking

Twitter user name:  Don’t exceed 10 characters if you can, and use abbreviations for your brand name combined with your targeted keywords. For example, if your business is Hotel St Lucia, then, Htl_StLucia would make a good Twitter username.

Use your real site/blog URL- If you do need to shorten it, use a good URL shorting tool.

Twitter biography- Google uses Twitter Bio content as the meta description for your Twitter profile so create an eye-catching, keywords rich Twitter Bio.

Constantly use keywords in your Tweets, especially in the first 40 characters of them.

Twitter Hashtags- They can be created by prefixing a keyword with a ‘#’.They act as keywords and allow other Twitter users, who are interested in the same topic, to discover your tweets, which might lead to a retweet.

Digital marketing involves all aspects of making your company visible on the internet to anyone who is actively seeking either your products/services or your competitors. It is targeted, relevant, cost effective and efficient. If your company is left out, you could lose many potential customers and potential vital revenue source in the modern age.

Digital marketing does not aim to cost you money; it aims to raise your ROI by increasing your sales. There are lots of agencies and consultancies that can advise you as to what kind your particular strategy needs to follow and how to implement it. However, it is also possible to conduct your own research and find out about the tools used in digital marketing if you would prefer to avoid using an agency. Just make sure that you leave enough time for digital marketing because it will help you make money.  You can read about how search engines rank your website and work on optimising it.

Living without the internet is becoming an impossible task for an increasing number of consumers. The popularity of MP3 players and personal music has led to a decline in radio listeners. Similarly, newspapers and print magazines are ever increasingly being read and consumed through virtual means. TiVo or similar DVR services allow people to skip rapidly through television commercials whilst the rise in the number of people opting to download their favourite programmes or watching DVDs has led to a natural reduction in television audiences.

People use the internet to do research, shopping and interact with each other. Best deals are usually found on the internet and then recommended to others via the same medium. For example, if I wanted to find out companies selling window blinds, I would naturally type “Blinds” into one of the search engines and go through the companies. I wouldn’t even think to use another way to find them. It is easy and efficient for customers, saving them time and ultimately money.

Therefore, if you, or more importantly, your company is not online and visible you could be seriously missing out!

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